Blog
Ideas worth stealing
Practical marketing thinking for Ethiopian businesses. No fluff, no jargon.
A Local SEO Checklist for Addis Ababa Businesses
Ten things every Addis Ababa business should do to show up when nearby customers search — most of them free.
Read more
The Real Cost of Cheap Facebook Ads
A low cost-per-click can still be an expensive campaign. Here is how to judge paid social by the number that matters — cost per qualified lead.
Read more
Why Ethiopian SMEs Need Data-Driven Marketing
Most marketing spend in Addis Ababa goes to channels nobody measures. Here is how small teams can fix that without a big budget or a data scientist.
Read more