#1 digital marketing agency in Addis Ababa
Turning bold ideas into real growth
Lidet Digital is a full-service growth team across paid media, SEO, social, web, and brand — helping ambitious Ethiopian businesses reach the right people and turn them into customers.
- 4.5/5
- Client rating
- 12+
- Businesses served
- 6
- Core services
- 100%
- Reporting transparency
Trusted by creatives, startups, and established companies
Our core services
Marketing that works on every level
Six disciplines, one team, one plan. Each engagement is built around the metric that moves your business.
Social Media Management
Strategy, content, and community management across Facebook, Instagram, LinkedIn, and Telegram.
View detailsPaid Advertising
Google, Meta, and LinkedIn campaigns built for conversions — not clicks. Managed spend, targeting, and optimization.
View detailsSearch Engine Optimization
On-page, off-page, technical, and local SEO paired with content that ranks and converts.
View detailsWebsite Development
Conversion-focused, mobile-responsive websites that turn visitors into leads.
View detailsBranding & Creative
Logo design, brand identity, marketing collateral, and visual storytelling.
View detailsDigital Consulting
A dedicated strategy partner who audits your marketing and builds the plan to unlock growth.
View detailsAbout us
Lidet means “birth” in Amharic
It represents our purpose: birthing growth for every business we partner with — not vanity metrics, not empty promises. Real leads, real sales, real revenue.
We started Lidet Digital because we saw too many businesses in Addis Ababa invest in marketing and get nothing back. We knew there was a better way — so we built it.
- 01
Results over vanity
We report on leads, sales, and revenue — not impressions.
- 02
Local roots, global standards
Built for the Addis Ababa market, run to international standards.
- 03
Radical transparency
You always know what we did, why, and what it delivered.
- 04
Partners, not vendors
One team accountable for the whole plan, start to finish.
Sample works
Real projects, real results
A selection of recent work across web, brand, and social.
2026GraceERP Brand System
A consistent visual identity and content system so GraceERP looks like one company across every platform.
100% · brand consistency
2026HEXERP Website
A professional marketing site that clearly communicates what the HEXERP platform does and turns visitors into demo requests.
-34% · bounce rate
2026Nellys Coffee — Packaging Design
Retail-ready packaging design that makes Nellys Coffee stand out on the shelf and reflects its origin story.
High · shelf standout
A few recent pieces
Built by Lidet
Products from our own workshop
We don't just run campaigns — we build the tools. Everything we learn shipping these goes back into client work.
In developmentFoundry Marketing OS
Marketing OS
Foundry brings planning, content, campaigns, and reporting into one workspace so small teams can run marketing like a system, not a scramble.
Learn moreSuckachin
Telegram commerce
Suckachin is a Telegram bot and mini app that lets merchants run a full catalogue, cart, and checkout where their customers already are.
Learn moreSatene
Consumer app
Satene is a mobile app for cataloguing your wardrobe, planning outfits, and getting more wear out of what you already own.
Learn morePricing
Flexible plans for every stage
Transparent monthly retainers. Start where you are — move up when you're ready. Ads, web, and campaign scopes are quoted per project.
Starter
For startups & small businesses establishing a presence.
29,999ETB/mo
- 2 platforms managed
- 12 videos + 4 posts / month
- Daily engagement
- Basic on-page SEO
- Monthly performance report
Growth
For growing businesses ready to scale their pipeline.
44,999ETB/mo
- 3 platforms managed
- 16 videos + 6 posts / month
- Community management
- On-page SEO + keyword tracking
- Bi-weekly reporting & strategy
Premium
Full-scale marketing for maximum impact.
64,999ETB/mo
- 4 platforms managed
- 20 videos + 6 posts / month
- Dedicated account manager
- Full technical SEO + link-building
- Weekly executive reports
From the blog
Ideas worth stealing
Practical marketing thinking for Ethiopian businesses — no fluff.
A Local SEO Checklist for Addis Ababa Businesses
Ten things every Addis Ababa business should do to show up when nearby customers search — most of them free.
Read more
The Real Cost of Cheap Facebook Ads
A low cost-per-click can still be an expensive campaign. Here is how to judge paid social by the number that matters — cost per qualified lead.
Read more
Why Ethiopian SMEs Need Data-Driven Marketing
Most marketing spend in Addis Ababa goes to channels nobody measures. Here is how small teams can fix that without a big budget or a data scientist.
Read more
Ready when you are
Let's build your growth engine
Book a free strategy call. We'll audit where you are and show you the fastest path to more leads and revenue.